Impressed Recordings came to IDM on a mission. They had accumulated a reservoir of inspiring creatives, and a plan to increase brand recognition in the music space, and increase vinyl sales.
Our goal became strictly to leverage this content to the right audience and tweak brand messaging. And we did exactly that. This is what Impressed Recordings Google Analytics looked like one month after IDM took charge.
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Steela had been growing their brand in-house from the start. Their key objective was to increase the number of leads coming in, in the form of quote requests. They were also after audience segmentation, and tailored messaging to each audience.
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